Sales and marketing are very critical functions in every business.  Many companies, especially start-ups, fail to recognize the significance of developing and executing a realistic sales and marketing strategy.  Sales and the ability to deliver to your customers what is promised will ultimately determine the level of growth and success a company achieves. 

MMIC and BlueWater Angels have screened and worked with numerous entrepreneurs and the majority need to spend additional time and consult with business counselors, mentors, or professional service providers to develop a comprehensive sales and marketing strategy.  Many inventors and entrepreneurs truly believe that just because they have produced the newest widget, the world is going to beat a path to their door.  Most fail with that strategy.  Conducting extensive research and utilizing various databases is key to collecting and analyzing data that will help create an effective sales and marketing strategy. Below is additional information and resources regarding the various components of sales and marketing.